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We’re no longer living in a world controlled by gatekeepers. We are, however, living in a world full of noise. Cutting through the noise requires a targeted and consistent marketing strategy.
Our digital marketing strategies allow you to adapt to the ever-changing needs of your growing audience. Our focus is to not only introduce your brand to new listeners, but also to lead them down a fan funnel to build a community and increase revenue.
Shown here are some examples of campaign objectives we implement. However, we encourage and foster out-of-the-box thinking in every project we take on. We can work with you to bring just about anything you can imagine to life.
Our approach to Spotify listener growth has been developed through more than five years of testing.
We focus on finding you real, engaged listeners. With the advent of streaming bots, payola, and other dishonest playlisting services, it's now more important than ever to make sure you're not wasting money and algorithmic impact on fake streams.
Leveraging our knowledge of the algorithm, we use clever ad strategies to have Spotify do the heavy lifting for us. By feeding them valuable data that tells them exactly who to show your music to.
To create lasting value for Larkin Poe, we built a catalog playlist of their own on Spotify, driving traffic around the album promotion there.
Venture was hired to breathe life back into a 6-month-old release, “Running Up That Hill.”
TikTok is currently the most effective platform artists can use to build a community of engaged followers. With the right combination of strategies, you can reach millions of users with your own brand of engaging content easier than ever before.
At Venture, we’ve developed our own unique approach to helping artists build a community of fans on TikTok. By combining your talent with our paid and organic strategies, we can create meaningful relationships with new fans at a fraction of the cost of other platforms.
YouTube is the largest music streaming platform in the world. Unlike other platforms, YouTube is used almost universally amongst music fans around the globe. We understand the value of the platform when it comes to driving traffic to the platform, as well as using it to frame branding and build community.
In 3 months, we were able to grow S+C+A+R+R’s YouTube channel views from under 2,000 per day to an average of over 25,000 per day.
Ultimately, the goal of every project is to create a positive return on investment. While that isn’t always achievable at the beginning of a campaign, we can focus on a fan funnel that no only creates first time buyers, but repeat purchases within your community of fans, no matter the size of the project.
Venture was hired to build and promote a crowdfunding campaign for Futurebirds’ first independent album release.
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